About me

I love Product. I built/launched/managed products at Google, PayPal, AmEx, and P&G. I am constantly analyzing present and future trends to develop intuitions, which I then validate with data.

Throughout my career, I have experienced product roles that required go-to-market, analytics, customer interviews, field sales, and engineering skills. I performed in large companies and startups by always asking “why”. I was a founder myself. I can align, lead, and grow teams from 2 to 50 people. I love to collect inputs and write documents that describe the what, the why, and the how.

I am currently at Oasis Labs creating the infrastructure for the ownership economy. Data ownership is our first use case: users control their data, companies avoid breaches. I joined as the first non-software engineer employee and helped the team move from a research project at UC Berkeley to a 35-person venture-backed startup, raising $45M from a16z, Accel, Foundation, etc. I led the Decentralized Finance efforts and transitioned to lead product.

As an angel investor and advisor, I look for ambitious teams that work to exploit the depth of their breakthrough insight. DeliveRex (acquired by JustEat) and Keyless (raised $9M in seed), Asaak, and Gumroad are a few examples.

I am excited about companies building infrastructure layers to support complex and enormous markets, especially in FinTech and Crypto. If you share similar interests, I’d love to connect.


I started an offline advertising company when I was 24. That’s how I learned the rule of the 3 Ws: Wrong plan, Wrong execution, Wrong timing. If you get 1 out of 3 wrong, you’ll survive a few months; if you get 3 wrong, you learn (the hard way).

I live in Greenwich Village, New York and I am often in San Francisco, California. I hold an MBA from UC Berkeley Haas and Ms/Bs in Engineering from the University of Rome.

I also founded Berkeley StEP, a pre-accelerator that helps students get together and launch companies (150 so far; 10% of which received funding).

I believe in principles: integrity, honesty, loyalty, reliability.
Family and close friends come first.
I am a rational optimist: I want to unblock limiting factors.

Some things I like:

  • engaging with people and situations that make me change my mind
  • challenging situations
  • digital and programmable money
  • coding and technical matters
  • twitter
  • hosting
  • reading biographies and explanations
  • djing and playing piano

My articles